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Privacy Policy

Privacy Policy

This privacy policy explains how we use any personal information we collect about you when you use our website or services.

We trade as Aviation Retail Direct (ARD), registered name ARD.COM (UK) Limited, company no. 07174594.

By using our website, requesting or enquiring about our products or services you are agreeing to be bound by this policy.

What information do we collect about you

We collect information about you when you register with us, place an order or enquire about our products or services. We also collect information when you voluntarily complete customer surveys, provide feedback and participate in competitions. Website usage information is collected using cookies.

The personal or business information we collect will include details such as your name or business name, e-mail, telephone number and address.

If you are paying by debit or credit card your card information is securely processed by our third-party specialised payment processor, it is not held by us.

How will we use the information

We collect information about you to process your orders or enquiries, manage your account and, if you agree, to email you about other products and services we think may be of interest to you.

We use your information collected from the website to personalise your repeat visits to our website.

In processing your orders, we may send your details to, and also use information from credit reference agencies and fraud prevention agencies.

Under 16s personal information

We are not able to store or process personal information for under 16s, unless we receive a parental or legal guardian's written consent.

Who has access to your information

Aviation Retail Direct will not share your personal information for marketing purposes with third parties.

We may have third-party service providers working on our behalf who we may pass your information to for the purpose of providing products or services to you. Examples include delivering packages or providing customer service. They are required to keep your information secure and not to use it for their own marketing purposes.


We would like to send you information about products and services sold or supplied by Aviation Retail Direct which may be of interest to you. If you have consented to receive marketing, you may opt out at any time.

You have a right at any time to stop us from contacting you for marketing purposes.

If you no longer wish to be contacted for marketing purposes, please use the unsubscribe link from the last e-mail received from us or you can go to 'How to contact us' section of this policy (click here).


We may analyse your personal information to create a profile of your preferences in order to provide you with information relevant to you. We may make use of additional information about you when it is available from external sources to help us to do this effectively.

Correcting or erasing your information

We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.

You have a right to have your personal data on our systems erased. We will respond to your request within one month.

The right to erasure does not apply if processing is necessary to comply with a legal obligation or is required for the establishment, exercise or defence of legal claims.

Access to your information

You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please go to 'How to contact us' section of this policy (click here).

Please note, you will be required to provide a valid proof of identification. We may make a small charge for this service.

How long will your information be stored for

We will hold your personal information on our systems only for as long as is necessary for the relevant activity.

Based on the profile of our business, we delete your personal information after 50 months from your last activity on the account you hold with us. Our statistics show, up to that point, there is a significant probability our customers will re-engage with us.

We review our data retention periods on a regular basis.

We might be legally required to hold some types of information to fulfil our statutory obligations.


Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity.

For further information visit or

You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However in a few cases some of our website features may not function as a result.

Other websites

Our website contains links to other websites. This privacy policy only applies to this website so when you use any links to other websites you should read their own privacy policies.


We take every reasonable precaution to protect our users' information. Any sensitive information (such as payment card details) is protected by encryption. When you are on a secure page, a lock icon will appear in the address bar of modern web browsers.

Please make sure you use only trusted devices with the latest security updates applied. We cannot guarantee the security of any information before it is transmitted to us. ARD.COM (UK) Limited is not responsible for any loss or damage you or others may suffer as a result of the loss of confidentiality of such information.

Once we receive your information, we make our best efforts to ensure it is securely processed and stored on our systems.

You are responsible for keeping your password confidential. We do not have access to your password. If you forget your password the only way to access your account is by resetting your password.

Ownership transfer

We may transfer your personal information to a third party as part of a sale of some or all of our business and assets to any third party or as part of any business reorganisation. We will take steps with the aim of ensuring that your privacy rights continue to be protected.

Outside of Europe

In order to be able to offer services to you, the information which you provide to us may be transferred to countries outside the European Union. This may happen for example if any of our servers are from time to time located in a country outside of the EU.

We will take steps to ensure that appropriate security measures are maintained and that your privacy rights continue to be protected as outlined in this policy.

How to contact us

Please contact us if you have any questions about our privacy policy or information we hold about you.

Changes to our privacy policy

We keep our privacy policy under regular review and we will place any updates on this web page. Please check this page occasionally to ensure that you are happy with any changes.

This privacy policy was last updated on 18 May 2018.

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